From local gym to franchise-ready brand.

Power Hour 360 had something special — a unique Personal Group Training experience that was growing fast and turning heads. Fast enough, in fact, that franchising was on the horizon. The only thing missing was a brand that could grow with them. That's where we came in.

The first order of business was establishing consistency. The existing brand had energy and personality, but it needed structure — a standardized look and feel that could travel from one franchise location to the next without losing what made it great. We built on what was already there, adding to the brand language and creating a cohesive system for their monthly marketing and promotional efforts that felt fresh every time without ever feeling off-brand.

From there, the work expanded into web and print materials designed specifically to support the franchising push — assets that could tell the Power Hour 360 story clearly and compellingly to prospective franchise partners.

But the piece that stood out most as an opportunity was the training videos. They were inconsistent with everything else we were building, and for a brand whose product is an in-studio experience, that mattered. I took it upon myself to fix that. Working through storyboards to map out every possible workout scenario, I applied the brand's new design language directly to the videos — clean motion graphics, consistent typography, and fonts large enough to read from anywhere in the studio. The result was a video experience that felt like it belonged to the same brand as everything else we were making.

When you're building for a franchise, every detail has to work at scale. That's the standard we held ourselves to — and it showed.